These firms also use their position to extract amounts of data from individuals beyond what might be considered a fair or reasonable exchange. This offensive leveraging of data avoids the need to compete in each new domain on the merits. They do this in part by cross-using data for purposes beyond what the data were initially collected for. The submission to the CMA outlines a number of significant problems.ĭominant digital companies use their position of market power to create “cascading monopolies”. Dr Johnny Ryan of Brave, and Dr Orla Lynskey of the London School of Economics have made a submission to the CMA that outlines significant market problems. The UK Government Competition & Markets Authority (CMA) is examining online platforms and digital advertising market. This note presents a submission from Dr Johnny Ryan of Brave, and Dr Orla Lynskey of the London School of Economics, to the UK Competition & Markets Authority.
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